Chakula

01 / Founder Letter

A Note From Our Founder

In 2024, I was diagnosed with anemia.

It changed how I thought about food, not simply as something we consume, but as something that shapes how we feel, work and show up every day.

As I became more intentional about what I ate, I also became more aware of how unnecessarily difficult everyday food decisions could be.

Chakula grew from that experience and a simple belief: food should work better around people's lives.

What began as a personal question has since grown into a bigger ambition, to help create a food system that responds more intelligently to the people and communities it serves.

Ben NesoFounder & CEO

02 / The Problem

Food Is Hard to Choose and Hard to Sell.

01

130+ Hours Annually

Spent deciding what to eat. Time that could be used to be more present with loved ones, pursue what matters, and enjoy the meal itself.

02

70% Informal Retail

Most retail activity in Kenya still happens through informal shops, yet many merchants have limited visibility into changing consumer demand.

03

$578M Lost Annually

Hundreds of millions of dollars in food value are lost or wasted each year, exposing how poorly demand and supply can align.

03 / Our Approach

Demand Intelligence That Compounds

Chakula turns everyday food decisions into clearer demand signals, helping the food system respond more intelligently.

Personalized
Demand
Predictive
Supply
Flexible
Fulfilment
Compounding
Outcomes

04 / The Outcome

Better Alignment. Less Waste. More Opportunity.

People

Food that fits real life.

Merchants

Demand they can prepare for.

Couriers

More ways to earn.

05 / Values

Built With Purpose.

Building a food system that anticipates, adapts and helps more people Thrive On.

Integrity

We do what is right, even when no one is watching.

Ingenuity

We find better ways to solve meaningful problems.

Intentionality

We build with clarity, purpose and care.